Karoor is a custom text typeface designed for NBS and SPCS Publications. Developed in 2016, it is an Old Lipi font featuring over 1,000 glyphs across both Malayalam and Latin scripts. The design is a sharp-cut, rounded serif specifically optimized for print. While Karoor excels in readability at small body-text sizes, it is equally effective for large-scale advertising. Notably, the typeface was used for the primary branding of Krithi 2018, an international book and literature festival organized by SPCS.